Senior partners on every engagement.
You do not get a pyramid of juniors with a deck. You get two people who have run brands and owned the number.
Bartosz Grodny
Twenty-five years building and turning around consumer brands with full P&L ownership - across global FMCG and consumer health (Carlsberg, GlaxoSmithKline / Haleon, Boehringer Ingelheim, USP Zdrowie) and, most recently, digital: a TikTok executive who scaled one of Europe's fastest-growing businesses across 13 markets. He launches brands from a blank page, brings declining icons back to growth, and turns attention into commercial results. A Silver Effie winner (2019) and an Effie Awards Poland juror.
LinkedIn →Writing on /insights
AI competitive advantage: what is left when everyone has the same tools · 24 September 2026 Challenger go-to-market: beat the leader where copying you costs them · 21 September 2026 No- and low-alcohol: a structural substitute, not a fad · 14 September 2026 Retail media: the invoice nobody audits · 7 September 2026 Distinctive beats different: the two numbers that govern a brand asset · 31 August 2026 Jobs to be Done: what your customer actually hires your brand for · 24 August 2026 The discount nobody costed: where margin actually goes · 30 July 2026 Price-pack architecture: how to pass inflation without breaking the brand · 21 July 2026 Brand Wargame: plan the move before your competitor makes it · 15 July 2026 Price wars: when not to cut price · 24 June 2026 Your brand grows through penetration, not loyalty · 10 June 2026 From strategy to execution: why good strategies die on delivery · 27 May 2026
Wiktor Urban
Twenty years across strategy, corporate finance, market research, marketing and innovation - for global corporations and local champions alike (Eurosport, The Coca-Cola Company, Unilever, Carlsberg, PGNiG, Goodvalley). He builds brand and portfolio strategy on hard analysis, then pressure-tests it against what technology, production, logistics and sales can actually deliver.
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